The reason people still cold-call is that the technique can lead to a meeting, a pitch, and an actual sale or sales relationship. ‘It’s done by lots and lots of… Read More

Experts from top marketing firms share some ideas on things you can do to run a smart—and influential—mini-marketing campaign that might even change the way you reach your customers in… Read More

Writing press releases with embedded links and distributing them across newswires can give you a number of high-quality links to help your search engine ranking.

Sending a release in email doesn’t equate with getting it published—or even read! One click of the mouse is all it takes for each editor to delete the release.

Press releases are an integral part of any good marketing plan. A quality press release enhances your business’s credibility and can be a great source of targeted traffic. The key… Read More