Knowing which keywords related to you or your business are being typed into the search engines, and how often, are vital to Internet marketing.

Using the right keywords on your Web site is important for good search engine rankings, but the location of those keywords is equally important.

Google and Yahoo stopped using meta descriptions in their search algorithms. But recent developments bring meta description back to life as a ranking factor.

Today, search engines check to see if the title and keywords in your Web site’s meta tags match the content of your site. If they do, it could slightly increase your search engine rank.