Search engines offer two different types of ads. It’s important to choose the one that’s best for your marketing objectives.

Since the dawn of Internet advertising, companies have been able to limit their ad exposure to a local audience using IP targeting, keywords, user account information or a mix of all three.

If you have a Web site that you’ve worked hard to get ranked well with the search engines, you may be wondering why on earth you’d want to prevent any… Read More

Google recently introduced us to Real Time Search, and this has been met with a lot of questions. What tweets will show up in real time? How will this affect… Read More

Most people familiar with the Internet have heard of Google’s PageRank system. By adding PageRank to other search factors, such as keyword frequency and content quality, Google was able to… Read More

Google is currently the most popular Internet search engine, rising to prominence in recent years because it developed an algorithm that returns good search results. Google’s method is loosely based… Read More

One of the first and most ubiquitous marketing affiliate programs was developed by Amazon.com in 1996 called Amazon Associates.

You’ve set up your affiliate program and have a good foundation of affiliates, but how do you ensure that they sell your products? There are some creative incentive programs you… Read More

Affiliate marketing—when independent bloggers or companies get compensated for endorsing products or services by another company— is a way for online companies to advertise their products and boost revenue without… Read More

Designed especially for professionals, LinkedIn is all about networking. You can connect with colleagues from your alma mater, past or current jobs and conferences or meet new people to add… Read More