One of the most effective forms to communicate with your customers is a customer newsletter. At first thought, it may seem easy to throw a newsletter together. Creating an effective… Read More

It’s easy to add email addresses to your mailing listings, but keeping users subscribed is something else entirely. Email marketing is the lifeblood of today’s online businesses. Making sure your… Read More

Geocoding is finding location coordinates, usually latitude and longitude, from street addresses or postal/zip codes. The most common use of the technology is to find that location on a digital… Read More

When a business is looking at its online strategy these days, it shouldn’t confine itself to the world of computers. Instead, it needs to be thinking about how it can… Read More

The most effective text ads inform potential customers about specific products and provide a relevant brand statement.

A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads.

Search engines offer two different types of ads. It’s important to choose the one that’s best for your marketing objectives.

Since the dawn of Internet advertising, companies have been able to limit their ad exposure to a local audience using IP targeting, keywords, user account information or a mix of all three.

If you have a Web site that you’ve worked hard to get ranked well with the search engines, you may be wondering why on earth you’d want to prevent any… Read More

Google recently introduced us to Real Time Search, and this has been met with a lot of questions. What tweets will show up in real time? How will this affect… Read More