When you go to a Web site, that Web site’s server sends a (hopefully unique) number to your Web browser, sometimes known as a cookie or USI (unique session identifier)…. Read More

Users who visit a Web site are also called “visitors.” For analytical purposes, they are divided up into two groups: unique users and returning users. How many and what types… Read More

The CAN SPAM Act of 2004 raised the stakes for email marketers. Improper use of email now carries fines up to $11,000. The act mainly seeks to stop deceptive email… Read More

Small business owners often use Internet cookies to gather data about prospects or customers visiting their sites. This can be a helpful exercise in streamlining the marketing process to align… Read More

An HTTP cookie—usually just called a cookie—stores useful information about your Web site’s visitors. Cookies do not collect personal information, but they can recognize individual visitors. Most analytics programs use… Read More

Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley… but you’re having real trouble… Read More

Every day, consumers are faced with news stories of identity theft, credit card fraud, and sold personal information. If you want your Internet customers to return, you need to set… Read More

Most businesses today use email so much that it can truly be called mission-critical. Email security is becoming increasingly complex as attackers try any conceivable method to get users to… Read More

Any small business with Internet access and a computer network is as vulnerable to malicious Internet dangers and hackers as huge corporations. Large companies can afford to protect themselves with… Read More

All computers that connect to the Internet and/or receive email are vulnerable to contracting computer viruses. Viruses can range in destructive nature from the simply irritating to those that cause… Read More