When it comes to providing personal information, many Web site visitors feel uneasy. When collecting information from the visitors of your Web site, try to put yourself in their shoes…. Read More

You work hard to craft email messages that are appealing to your customers and beneficial to your business. But the spammers have made it harder and harder to get your… Read More

According to Yale’s email and spam statistics, as much as 90 percent of all email sent is identified as spam and filtered out without ever being seen. Even if your… Read More

Don’t make visitors wait for your Web site to load. If visitors to your Web site have to wait 30 seconds or more for it to come up on their… Read More

Online shoppers will wait a maximum of four seconds for your page to load before clicking away, according to JupiterResearch study. Shaving seconds off your page loading times can increase… Read More

When you go to a Web site, that Web site’s server sends a (hopefully unique) number to your Web browser, sometimes known as a cookie or USI (unique session identifier)…. Read More

Users who visit a Web site are also called “visitors.” For analytical purposes, they are divided up into two groups: unique users and returning users. How many and what types… Read More

The CAN SPAM Act of 2004 raised the stakes for email marketers. Improper use of email now carries fines up to $11,000. The act mainly seeks to stop deceptive email… Read More

Small business owners often use Internet cookies to gather data about prospects or customers visiting their sites. This can be a helpful exercise in streamlining the marketing process to align… Read More

An HTTP cookie—usually just called a cookie—stores useful information about your Web site’s visitors. Cookies do not collect personal information, but they can recognize individual visitors. Most analytics programs use… Read More