You worked hard to create an impressive marketing campaign for your new product. You built a custom landing page, or six. But not everyone made a purchase. You can maximize… Read More

It’s fun to look at your dashboard. But what about the rest of the data? How can you use that information to make your site perform better? Analytics shouldn’t be… Read More

The Google Trends Web site was made public in 1996 but many marketers on the Internet don’t know about it. Some know but don’t understand it and so don’t get… Read More

When you hear the word “bounce”, you’re probably more inclined to associate it with a checking account, not your Web site. But for those who study and understand Web site… Read More

There are many ways to get an overall snapshot of your Web site’s success and customers’ behavior, but sometimes it feels like you have to be a mathematician to understand… Read More

When developing your company’s Web site, it may be wise to step back and take a macro view of your customers and the Internet experience.A market-led approach to Internet marketing… Read More

Every email marketing campaign needs its own landing page on your Web site where readers can find more information on the offer you’re promoting in your email. When readers click… Read More

Emails today use stable HTML coding to create visually appealing messages with all the branding and detail that customers expect from good companies. Providing that you value their time and… Read More

When reviewing other marketing techniques, such as Batch and Blast, lifecycle marketing delivers exceptional results in the current, tech-savvy marketplace. Lifecycle marketing has grown in popularity as companies understand the… Read More

Measuring the success or failure of a product’s lifecycle marketing program is more involved than running a few reports and glancing at revenue. Producing an actual sale takes three or… Read More