The reason people still cold-call is that the technique can lead to a meeting, a pitch, and an actual sale or sales relationship. ‘It’s done by lots and lots of… Read More

Experts from top marketing firms share some ideas on things you can do to run a smart—and influential—mini-marketing campaign that might even change the way you reach your customers in… Read More

You’ve got thousands of affiliates – have you got to do this with every single one? Not unless you want to cry yourself to sleep! The challenge is to identify… Read More

Services differ from goods. There are four factors that differentiate services from goods; intangibility, inseparability, heterogeneity and perishability. Intangibility – unlike goods, services cannot be tasted or seen. its more… Read More

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. There are some important differences to consider when it comes… Read More

Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every… Read More

Email marketing is a highly effective way to increase your sales and draw visitors to your Web site. It has an excellent ROI — $57.25 for every dollar spent (according… Read More

You may create the best email marketing pieces, but if the recipients don’t open the emails, the return on your investment isn’t going to be very high. While email marketing… Read More

Sending an electronic company newsletter is a great way to build customer loyalty and keep your brand top-of-mind between purchases. Here’s a checklist to help you get started with your… Read More

The first rule of ethical email marketing is to never send unsolicited commercial email. This means you should only send emails to customers that have willingly provided their email address… Read More