Google Analytics Opt-out Add-on Not Likely to Affect You

Privacy on the Internet has been in the news lately, as various social media platforms struggle with how to encourage more sharing while still protecting users’ privacy. From Google Buzz’s… Read More

How to Track Your Web Site Conversion Rate

Your Web site is a form of advertising for your business. Many of your advertising campaigns, as well as the search engines, will direct interested visitors to a landing page… Read More

Local Business Profile

If you’re not quite ready for the full-scale project of designing, launching and maintaining a Web site, but want to lead Web surfers to your business, a local business profile… Read More

Advertising with Yahoo/Bing

The Microsoft/Yahoo! merger deal recently received regulatory approval from both the U.S. and E.U., and they are moving forward with their search alliance. As a result, Bing will replace Yahoo’s… Read More

Are Yellow Pages Ads Still Worth It?

Your advertising budget is limited, and you want to be sure that you are making the best use of those funds. At one time, Yellow Pages ads were the gold… Read More

When Is Text-Only the Best Email Format?

People sensitive to privacy and security concerns may only read plain text email because it removes the possibility of tracking.

Three Simple Tricks to Optimize Your Pay per Click Advertising Efforts

There are simple tricks that can be used to optimize your pay per click advertising efforts, but they are tricks that are often overlooked.

Pop-up Ads

They can be annoying and they can be profitable, but one thing is for certain, pop-up ads are everywhere.

Electronic Newsletter Ads

Electronic newsletters can land your advertising message right in your prospect’s email inbox, ensuring your message is received in a welcome context.

Placing Keywords for Maximum Impact

Using the right keywords on your Web site is important for good search engine rankings, but the location of those keywords is equally important.

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