Affiliate programs can give your business an added sales boost, or they can be a great way to start a new business. Whether you’re new or established, here are some… Read More

It’s time to use your imagination. Visualize your perfect customers. How will you find them and convince them to give you their email addresses? Find Your Target Audience Every customer… Read More

Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing’s return on investment (ROI) will clock in at $43.52 for every… Read More

Email marketing is a highly effective way to increase your sales and draw visitors to your Web site. It has an excellent ROI — $57.25 for every dollar spent (according… Read More

You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard… Read More

There are specific tips you can follow to increase the chances that your email is read and creates the results you’re after. Follow these ten ways to improve your email… Read More

You may create the best email marketing pieces, but if the recipients don’t open the emails, the return on your investment isn’t going to be very high. While email marketing… Read More

Email is taking center stage in today’s small business marketing plans as advertising budgets are squeezed and doing more with less is becoming the norm. If you’re not emailing your… Read More

Sending an electronic company newsletter is a great way to build customer loyalty and keep your brand top-of-mind between purchases. Here’s a checklist to help you get started with your… Read More

New customers are the future of your business. No matter what you sell or who your ideal audience is, making a good impression with every new customer is something you… Read More