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 New Articles | Market Your Business with Streaming Media As more people watch videos online, adding a video sales presentation, TV commercial or product demonstration to your Web site is an innovative way to market your business. Streaming media is an excellent way to showcase your products in a creative way. Find out the pros and cons of true streaming versus HTTP streaming and learn how to take advantage of a simple, cost-effective way to add interactivity and value to your Web site. (Read Article) Podcasting: A New Technology Worth Hearing About Just like blogs took off in popularity, now podcasts are gaining popularity and becoming an effective means for getting your message across. If you haven’t heard of podcasting yet, you just might be in the minority. (Read Article) Using Your Blog to Improve Your Search Engine Ranking Blogs can add a natural boost to your organic search engine ranking because they are frequently updated, chock-full-of-links, content-rich sites that search engine spiders love crawling. While blogs instinctively fit with search engines, there are always steps you can take to improve your ranking. Check out these 10 tips for making your blog a search engine superstar. (Read Article) Business Blog Writing Tips While much of blog writing is treated as a casual means of communicating, it’s still important to keep some basics in mind if you’re using your blog to promote your business. Find out some essential writing tips you’ll want to keep in mind when preparing your business blog for its debut. (Read Article) Past Articles | Small and Mid-Sized Business Web Sites: Early Signals and Emerging Trends As small and mid-sized businesses continue to use the Internet to sell products and promote their businesses, some clear trends have been revealed. Find out what these changes can mean for your business. (Read Article) Planning for the New Year As the year winds down now is the perfect time to assess what went right for your business and plot out what you'd like to accomplish in the year to come. (Read Article) Maximizing Your Keyword-Placement Strategy Rising to the top of search engine results pages can be a tricky endeavor for small business sites. By learning to follow a smart keyword integration plan for your copy and tags, you’ll get ahead of the optimization curve. (Read Article) Choosing Keywords That Perform Whether you've made the decision to start a pay-for-performance search engine marketing campaign or are optimizing your site on your own, learning how to choose and use the right keywords is the only way to improve site traffic and improve your bottom line. (Read Article) Ten Steps To Improving Your Email Copy Don’t have the budget to hire a writer for your direct email marketing campaign? Never fear, these top ten writing tips will get you on your way to crafting compelling and successful copy that’ll sell your products and keep your customers from hasty deleting. (Read Article) The Basics Of Email Marketing Direct email is the quickest, easiest and most cost-effective form of marketing on the Internet. Considering its incredible potential for your business, now’s the time to review, or learn, the fundamentals for successful email marketing. (Read Article) Email Marketing: The Law Explained As Congress continues to debate spam regulations on, it can become even more confusing to know what is and isn’t allowed in email marketing. Use this crib sheet to learn how to stay on the right side of the CAN-SPAM Act. (Read Article) Are You Trustworthy? One of the many challenges of doing business online is that you first have to get site visitors to believe in your company’s legitimacy. Learn how to give your Web site a personality that gives your customers the confidence they need to trust your business. (Read Article) Email Marketing and Tradeshows You’ve invested the time and resources to participate in a tradeshow, but the work is far from over. Learn how effective email marketing can ensure booth traffic and sales conversions. (Read Article) Expand Your Email Horizons As you plan your email marketing campaign, consider some new ways to increase your overall presence on the Web and how to really take your email marketing success to the next level. (Read Article) Getting Email Through to AOL Readers With a growing number of Internet users relying on America Online to access the Web, making sure you’re in compliance with AOL regulations is more important than ever. Learn how to ensure that your email makes it through AOL 9.0’s new spam filters. (Read Article) Building Your E-Newsletter List A status symbol among small business owners, a large subscriber list for your e-newsletter is an important indicator of your business reach. Find out how you can increase your subscription numbers by using these key promotion tips. (Read Article) Survey the Scene: Writing A Customer Survey Do you want to a) show your customers you care about their opinions, b) understand what customers think about you, c) get rich information to improve your business or d) all of the above? Ensure valuable responses to your survey with these writing do’s and don'ts. (Read Article) Newsletters that Sell: Content and Design If you’re not sending out a regular e-newsletter to your customers, you’re missing out on an incredible marketing opportunity. Get front-page exposure and winning results with these important tips. (Read Article) Get the Message Around with Forums Get your customers talking about your products, business and Web site by adding a discussion board to your Web site. It’s a quick and easy way to build buzz and get an insider’s view of your customer base at the same time. (Read Article) Seven Sign's It's Time To Redesign Your Web Site Your site's success is measured by the satisfaction of your users and how it supports your current business goals. If your Web site isn’t getting the response you think it deserves, dust off your mouse; it may be time to redesign. (Read Article) Marketing on Search Engines Want to know the quick way to getting your Web site a top listing on search engines? Find out how much easier it is to rise above the rest of the results with pay-for-performance advertising. (Read Article) Site Stickiness: Holding Onto Traffic Attracting visitors to your site is only half the battle. Keeping them from surfing on by is a whole new challenge. Don't let potential customers just click away—learn how to keep them stuck on your site and more likely to buy. (Read Article) Blogging II: Choosing Blog Software Before you can launch your business blog, you need to know what your software options are. We’ll walk you through the most popular ones and give you some writing tips so you can get blogging today. (Read Article) Spreading the Viral Marketing Fever Online word-of-mouth, or "word-of-mouse" marketing is easier, and more influential, than you might think. Learn why it works and how you can make it work for your business using these easy tactics. (Read Article) Savings, Samples, Sweeps: The Benefits of Promotions Running promotions is an excellent tactic for keeping customers engaged in your product offerings and coming back to your site. Grab customers' attention with smart promotions-and then prepare to start grabbing more sales. Our simple tips will get you started. (Read Article) Blogging For A Better Business Web logs, or "blogs," are a new way that businesses are taking viral marketing to the masses. Learn how frequent postings can become an effective marketing tool for your business site with this introduction to blogging. (Read Article) How to Get Your Web Site Found by Search Engines Are there tricks to getting more traffic to you Web site? Of course! Learn how search engine marketing can get your site top rankings in the most popular places and lead you to more sales. (Read Article) Announcing a New Product Whether you’ve invented it, manufactured it or acquired it, you’ve already done the hard part. Now it’s time for the fun part: introducing the world to the new addition to your product family. Use these techniques to make the biggest splash in the pond. (Read Article) Branding Your Web Site When customers leave your Web site, what impression do they have that will help them to identify your business next time? the number of online businesses continues to grow, building a lasting brand identity is imperative to encourage returning site visitors. (Read Article) Top 5 Marketing Mistakes Business Owners Make Business owners are remarkably consistent in their marketing errors. During 30 years of working with owners, this marketing coach has seen client companies make the same five mistakes again and again. Learn the top five pitfalls and how you can avoid them. (Read Article) Developing Partnerships: What You Need to Know About Affiliate Marketing Learn how to use affiliate marketing relationships to build profitable business partnerships and increase your site traffic and sales. (Read Article) Web Site Promotion: Creating a Buzz Learn 10 simple steps for mastering the publicity game so you can increase visitors and get potential customers buzzing about your business site. (Read Article) Five Strategies for Effective Online Branding While banner ads have become one of the most prevalent marketing techniques, there are other, less conventional ways to make customers aware of your brand and your site. These five are sure to make you take notice. (Read Article) How to Market Your Business with Email A quick and effective marketing technique, email can be a central part of your site’s marketing campaign. Figure out how to make your messages have more value and less possibility of ending up thrown out with the spam. (Read Article) What Every Business Site Should Include The size and complexity of your business ultimately dictate how many pages your Web site should include. There is, however, certain content that you won’t want to leave out whether you have a basic business with one type of product or a complex organization with an elaborate inventory. (Read Article) Landing Your First Client You have the idea. You’ve refined it and refined it—now you just need someone to buy it. How do you land that all-important first client? (Read Article) Web Site Analytics There’s a ton of information you can get about your customer base just by looking at your site data statistics. We’re here to help you understand what all those numbers mean and how you can make good use of them. (Read Article) Search Engine Optimization The secrets to getting your site in the top listings of the most popular search engines and directories are finally out of the bag. (Read Article) Online Marketing Guide When you’re just starting out, learning how to tell the world about your business can leave you almost breathless. We’ll help you crack the code of marketing your Web site. (Read Article) |
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